4 Critical Questions You Should Ask This Year
Having a strategic marketing plan is one way to build a solid relationships with your potential prospects. That is also a systematic way to introduce your business solution to an ideal prospect.
Traditional marketers ask you to answer three curiously simple questions. Questions which they believe are the fundamental challenges you'll face when it's time to develop your strategic marketing plan.
Here's what they will be asking you:
(1) Where are YOU now?
(2) Where are YOU going?
(3) How are YOU going to get there?
And I would agree that YOU started the business. That YOU are going to provide solutions to build the business. Also that YOU need to let your customers know what exactly they have to do to get that solution, right?
A Powerful Solution To This Years Obvious Problem
Seems to me that asking you to answer these questions is like asking you to laid down on the floor, hold your breath, and then scream and shout about what YOU want. Hoping someone cares enough about YOU to give YOU what you want.
So, if you've found yourself laying on the floor, exhausted, looking at your marketing reports and wondering why you're not seeing the results you expect it might be time to ask different questions.
In fact, you're probably like most of us and you've learned that this series of questions is not producing results. Let alone the consistent and measurable results you need to build a healthy stream of prospects.
Therefore its time you provide a much more effective solution to getting your prospects to pay attention. And that means you're going to have to giving them what they want, when they want it. Especially if you want to build ongoing relationships when it comes to providing your customers with solutions.
Learning How To Ask The Right Questions
Your prospects don't care about where you are. Where you're going. Or how you plan to get there.
When you're laying on the ground kicking and sreaming, They're walking by. They may curiously look at you laying there on the floor, holding your breath, kicking and screaming. But, that will not inspire them to do anything about it.
Did't work for you then and we both know it's not going to work for you now. You're going to need to find a new approach!
So, begin by answering these 4 critical questions most marketing professionals avoid.
Here they are:
(1) What's the problem my prospect has that I solve?
Your prospects have a problem. They are stuck and need you to help them figure out a solution. Your prospects don't care about what you want. They need the solutions you have and the need them quick.
A strategic marketing solution helps your clients do just that. It provides the answers your prospect are looking for to solve their problem. Don't think about where you are now. Go help by showing your prospect you can solve their problem.
(2) Where do prospects go to find their solutions?
If a prospect is looking for a solution and doesn't know about you it means you're not where they are looking. Knowing where you need to be is critical in developing your strategic marketing solution.
You need to identify where your message will need to be when a prospect is looking for your solution. They need your message to be noticeable when they are looking for solutions. Strategicly plan to promote your solution where prospect go to find them.
(3) What information do they need to find their solution?
Your message needs to be where your prospects are looking when they have a problem. They are talking with their friends, asking questions on social media sites, and watching YouTube videos to figure it out.
You need a strategic marketing solution that takes each of these into account. For your message to reach your prospect you'll have to take the step to get your message out there. As a result of taking the first step your prospects will accept you as the authority. They will begin to look to you first when they need a solution.
(4) How do we give them directions?
Here's what you need to direct your prospects to find your solution.
Establishing your Predictive Path to Purchase is the key component. Inside every strategic marketing solution.
